Here's the Linkedin article link from SCAD official account:
2025 scad lunar new year sticker set
The Lunar New Year is one of the most important festivals in Chinese culture, a time to joyfully gather with family, bid farewell to the past year, and welcome a new beginning. To ring in the Year of the Snake, SCAD invited me and my teammate Katherine Wu, to create a limited edition sticker set inspired by traditional Chinese elements.
Our sticker set is featured at SCAD's official account both on Linkedin and Wechat platform, gaining over 3k shares of the sticker pack.
Role:
Creative Direction, Art Direction, Graphic design
Team:
Jiya Ren, Qijie (Katherine) Wu
Insights
We drew inspiration from Chinese couplets, or essential literary symbols of blessings and well wishes for the new year. We selected 12 Chinese idioms as the textual basis for the sticker designs, incorporating snakes, traditional decorations, and SCAD references as visual components arranged on a red diamond background.
Credits: Jiya Ren, Katherine Wu, Savannah College of Art and Design (SCAD)