uma wang
The Beginning of Everything
Uma Wang, as a Chinese designer brand, epitomizes a strong infusion of traditional Asian culture in its fashion designs. Therefore, we intend to leverage this distinctive characteristic to craft a campaign that not only maintains the brand's unique style but also enhances public understanding of the rich cultural influences embedded in Uma Wang's creations.
Target Audience: 28-45 trendy female with high income range
Role:
Art Direction, Graphic Design, Creative Strategy
Team:
Jiya Ren, Sichy Zhang
Buddism
Pilgrimage
Eastern aesthetics
Wabi-Sabi
Nomadism
Chinese tea culture
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Hard for target audience to understand the brand concept
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Hard to comprehend the eastern culture behind the brand
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Distinctive fashion style, difficult to integrate into the life
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Not widely promoted enough
Problems
Opportunities
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Increase the brand recognition in the global fashion market
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Emphasizing its unique blend of contemporary and traditional Asian design
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Incorporate into life scenarios to help the public better understand
Tea Culture
Buddhism & Pilgrimage
Mongolia Nomad
Credits: Jiya Ren, Sichy Zhang, Reginald Harrison