Beneunder X Lupus

beneunder x lupus awareness

#Spotthesign

Lupus is a long-lasting illness. It affects different parts of your body and is known as "A Great Imitator", which means the symptoms can be easily diagnosed with other illnesses.

One common cause of Lupus is the sunlight. Therefore, we aimed to collaborate with Beneunder, who is specializing in sun-protective clothing and accessories, to raise awareness about Lupus and educate the public how to protect themselves under sun.

Target Audience: 15-44 years old women who are suffering from lupus

Role:

Art Direction, Graphic Design, Creative Strategy

Team:

Jiya Ren, Wei Zhang, Yueer Deng

63% people have never heard of this illness, and 1 in 2000 Americans gets it.

When asked about the most difficult aspects of coping with lupus:

65% said pain

61% cited lifestyle changes

50% reported emotional problems

Insights

strategy statement

Get women affected by Lupus and at risk of Lupus, especially between the age from 15 to 44

To view Beneunder as a vital ally in sunlight protection

By enhancing Lupus awareness and imparting knowledge on effective self-protection measures

Because Lupus should not dictate lifestyle choices.

Elevate awareness about selecting our brand for sun protection.
QR code will direct you to the website page of Beneunder x Lupus

MAGAZINE POSTER

"UNDERSUN" CHALLENGE

Encourage participants to increase Lupus awareness by posting photos or videos
For every post, Beneunder pledges to donate $1 to the Lupus Foundation of America. The post with the most likes will be awarded sun-protective clothing from Beneunder