Le Labo

skillful hands craft exquisite perfumes

One of the manifestos from Le Labo is “in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements.”

This integrated campaign aims to instill a deeper appreciation for artisanal perfumery, and cultivate a profound connection with discerning customers.

Target Audience: 22-40 years old who pursue exquisite lifestyle

Role:

Art Direction, Graphic Design, Creative Strategy, Copywriting

We believe in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements

Get Gen-Z and young millennials who value the authenticity and experiences

To view Le Labo as the symbol of hand craftsmanship

By emphasizing on the element “hands” through a variety of media

Because Le Labo believes that the soulful power of perfume is from thoughtful hands.

Insights

Customers prefer Le Labo's unique and authentic scents. Le Labo will post some videos of daily perfume processes and raw ingredients harvesting on social platforms, which appeal customers effectively and potentially builds a trust with them. They are increasingly willing to know how the products they use are created.

strategy

Credits: Jiya Ren, Erin Flaherty

During the campaign, customers can get limited-edition labels attached on perfume bottles if they buy the top three best sellers: Lavande 31, Thé Matcha 26 and Santal 33

LIMITED-EDITION LABELS

CREATE YOUR "LE LABO"

Experiential Activity

BEFORE BEGINNING:

Le Labo will distribute activity information about the event through both social media and printing flyers. Customers who post anything about Le Labo on social media with a hashtag #MyLelabo will be eligible to participate in the event. 20 lucky customers will be randomly selected from all participants and invited to the store to create their own perfume.

During:

At Lelabo, our team of professional perfumers will provide customers with step-by-step guidance to help them create their own personalized perfume. During the activity, customers who share photos or videos of the activity scenes on social media will get surprising exclusive gifts by Le Labo.

After:

Customers can take their unique handcrafted perfumes home with distinct custom labels made from Le Labo.

Place in front of the store

Guide Board